We are how.fm

Transforming logistics sites
into self-improving operations
with AI superpowers

how.fm at a glance

Our Vision

We believe in self-improving logistics sites,
empowering operators and operations managers alike.

Everyone gets a chance to learn, regardless of language or prior knowledge. This is how strong teams are built who achieve their goals. And empowering people in ever-improving processes creates a long-lasting operational excellence flywheel.

Our Mission

Train and support people across 5000 warehouse sites 🦄
— in their own language. 🌈

With how.fm, we empower hands-on training in any language. To support this mission, our team works together and applies their expertise in software development, product management, machine learning, customer service, design and more – to develop the best-in-class warehouse training software.

Our Story

We live and breathe logistics

Millions of workers around the world are not sitting at a desk. The industry is stressful. It’s not uncommon that there’s no time for induction and training. Even if the training exists, then there are growing language barriers. All at the expense of workers’ satisfaction, safety, and productivity.

We want to change that.

That’s why we our team visited, observed and analyzed numerous companies and warehouses. We talked to warehouse managers and their staff. We learned a lot about the many jobs and different needs. And we participated in many training processes ourselves to experience what needs to be kept and what can be changed for the better.

The realization? The training experience was neither satisfactory for us nor for the many fellow learners. But that helped us to recognize what needs to be done here so that every worker gets a fair chance to learn – regardless of the language or background.