Behind the scenes

On a mission to build a human-like digital coach for manual skills training

About us

We are a startup established in January 2018 with its headquarters in Cologne, Germany.
Working with us to help humans unlock their full potential, you have the once-in-a-lifetime opportunity to shape a whole new world how we learn and evolve.

Our vision

To democratize professional expertise and empower all mankind, we are building a human-like digital coach for all kinds of how-to knowledge and manual skills.

#EdTech #masteryforall 

Our product

While our digital trainer is mostly used on mobile today, following augmented reality adoption, we will work towards a personal coach you can summon as a hologram.

#HRTech #shareyourknowledge

Our focus

We serve organizations of any size that run on standardized work procedures involving manual work. Right now, empowering the deskless workforce of customers in industries such as food & catering, retail, logistics, and beyond.

In the future, that might include anyone looking for professional help in mission-critical tasks, even beyond the workplace.

Our Story

Andreas and Farhoud are old friends that have been studying and working together at four companies while they met the rest of the founding team along the way.

Once we founded how.fm in January 2018, we started forming the founding team and spent months in researching what the ideal product should be.

We went on to complete several pilot projects with trainees and temp workers across different industries. To learn more about their job and work procedures, and how they learn and grow.

Today, our team has grown quite a bit and we have just launched the first public version of how.fm.

We are excited to hear from you if you would like to work with us!

#wearefamily #customerdevelopment

Our core values

Humble

Brightness meets humility
We challenge our own perspectives and successes and share a thirst for learning and open minds.

Tribal

Being there for each other
We are a growing family and treat each other with honesty, respect, and kindness.

10x

The greatest goals reward themselves
An extraordinary vision brings us the drive and long-lasting motivation we need, as well as the right goals and plans.

Lean

More with less

We create customer value while being efficient and leverage smart shortcuts to learn quickly by using shortened feedback loops.

Kaizen

Better every time

We continuously improve ourselves, our processes and our products. If we spot waste in the process, we get rid of it once and for all.

Humble

Brightness meets humility
We challenge our own perspectives and successes and share a thirst for learning and open minds.

Tribal

Being there for each other
We are a growing family and treat each other with honesty, respect, and kindness.

10x

The greatest goals reward themselves
An extraordinary vision brings us the drive and long-lasting motivation we need, as well as the right goals and plans.

Lean

More with less

We create customer value while being efficient and leverage smart shortcuts to learn quickly by using shortened feedback loops.

Kaizen

Better every time

We continuously improve ourselves, our processes and our products. If we spot waste in the process, we get rid of it once and for all.

Want to join our ambitious endeavor to democratize professional expertise?
Take a look at our careers page for open vacancies!

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